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Activate Buying Frenzies With Your Sale Letters Using 4 Types Of Sales Metaphors
Imagine you creating sales letters full of life and persuasion,
and harnessing that persuasion power to create more sales for
your business. Sounds good doesn't it? Well in this intriguing
article you're going to get a briefing on how to create
metaphors that boost your persuasion power in your sales
messages. As you know, a metaphor, in a nutshell, is simply a
word picture. Essentially it helps to carry your point across in
another angle that your audience may be able to better
understand. Following is a brief discussion of 4 metaphors you
can use immediately: Physical Action Metaphors. -- Use physical
words or phrases to paint word pictures depicting a physical
action.
Example: "You don't build any cash value with term insurance."
Or... "You're burning up money every year with term insurance."
Or... "Avoid the sting of the IRS's whip by... " Other Sales
Metaphors. -- This metaphor lowers sales resistance by reminding
prospects that buying your product is just like buying a product
they are already familiar with. Example: "Buying this software
is just like buying a video game for your son." Or... "As you
place your purchase for this video course, it's no different
than buying a series of exercise videos." Competition Metaphors.
-- This sales metaphor is used to gently demonstrate your
superiority over your competitors. Example: "They said that
So You're Shopping For A CarWhether you buy or lease, save money on the deal with tips from IHateFinancialPlanning.com (ARA) - For many Americans, a car is ..... about us? Well, I guess everyone wants to take a shot at the
fastest gun in the West. Everyone wants to challenge the top
dog, even if they're only a little puppy, right?"
Or... "Our software is the Cadillac of accounting software in
this industry, compared to that of our competitors." Familiarity
Metaphors. -- Here's a metaphor to further build a feeling of
security and trust in your prospects. Simply match experiences
or items that your prospects are sure to be familiar with to
your sales presentation.
Example: "Many people first started out with this same software
you've been using, but... "
Or... "I'm sure you're familiar with the Secretary of Defense,
Donald Rumsfeld. Well our accounting firm does his tax work."
"Many of your fellow graduates from Texas A&M are signing up
today!" Of course there are other types of metaphors we can
discuss here, but there's only room for so many in this article.
Using metaphors will immediately put life into your sales
materials, and open up the potential for not only higher
response but higher profits. Try them, you may be blown away by
the results!
About the author:
Yours FREE: 10 Minute $ales Letter Critique by Direct Mail Copy
& Sales Letter Specialist Mike Jezek. Yes, see if your sales
letters are ready to unleash a buying frenzy with a free
critique from Mike Jezek. Email: miknlisa@gtcinternet.com,
http://www.irresistiblecopywriting.com
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